Our Prime sneaker is our OG sneaker construction.? Modelled on a classic tennis shoe silhouette,? the Prime is all about executing the basics beautifully. Ergonomically designed and made from soft, premium leather uppers, what makes Prime so special is the small details.? The turned collar minimises rubbing around the ankle, the German engineered flexi-counters eliminate "breaking in" blisters and the padded tongue adds a level of extra comfort and support.